Introduction to The Cadet Sales Process Course

The Cadet Sales Process Course

Duration: 20 Hours

Content Type:

• Interactive Content
• Videos
• Text
• Assignments
• Quizzes

Style:

• Online, own time and
• Practical work related

Assessment:

• Quizzes and
• Assignment

The Cadet Sales Process Course

Outcomes: In this course, we journey through the art and science of sales. You will learn the time-tested steps that form the backbone of successful transactions in the competitive world of motor industry sales. From the initial ‘Meet and Greet’ to the crucial ‘After the Sale Follow-up’, each step will equip you with the skills, techniques, and strategies needed to excel in today’s market. Whether you are just stepping into the sales arena or honing your established skills, our course offers key insights into engaging with customers, negotiating effectively, sealing deals, and nurturing enduring connections. Prepare to boost your sales trajectory towards triumph! The “Road to a Sale” may vary, but typically, it is a 10-step journey we embark on when a customer enters our dealership. Let us explore what a process is and its significance. A process is a “sequence of actions or steps to reach a specific goal.” As sales professionals, we need to understand the necessary steps to finalise a sale and the reasons behind them. We will begin by pinpointing these steps and determining their importance. Objectives:

• Know and understand the theory of The Road to a Sale.
• Know the steps and how to implement them.
• Be able to apply the techniques and profit from it.

Learning Outcomes:

• Master the Sales Process: Understand and implement each stage from initial contact to follow-up.
• Build Trust and Likeability: Create positive first impressions and lasting customer trust.
• Qualify Customer Needs: To tailor your sales approach, identify and understand customer needs.
• Empower Customers in Vehicle Selection: Guide customers in choosing the right vehicle by highlighting relevant features and benefits.
• Deliver Compelling Product Presentations: Use the Features, Advantages, and Benefits (FAB) approach to present vehicles effectively.
• Conduct Effective Test Drives and Trade-In Evaluations: Facilitate comprehensive test drives and trade-in evaluations.
• Navigate Price Discussions and Negotiations: Confidently discuss pricing and financing options.
• Complete Quotation and Offer to Purchase: Efficiently manage documentation and finalisation of vehicle purchases.
• Collaborate with F&I Managers: Transition customers to Finance and Insurance Managers for financing options.
• Execute Memorable Vehicle Deliveries: Create an exceptional vehicle delivery experience.
• Follow-Up to Build Loyalty: Maintain customer relationships and encourage referrals.
• Analyse and Reflect on Sales Performance: Continuously evaluate and improve your sales techniques.