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Introduction to The Cadet Customer Satisfaction Course


"Get closer to your customers. So close, in fact, that you tell them what they need well before they realize it themselves."

Dear Aspiring Sales Executive

In this course, we will explore how customer satisfaction is the heartbeat of every successful vehicle sale. In today’s market, it goes far beyond simply meeting expectations — it’s about creating memorable experiences that exceed them. This module on customer satisfaction is designed to equip you with the tools and insights to deliver exceptional service at every stage of the customer journey, from the first interaction to long after the sale is complete.

You’ll learn how to enhance both digital and in-person touchpoints, create personalised showroom experiences, and foster long-term loyalty through consistent, meaningful communication. By the end of this module, you’ll be equipped to turn every customer interaction into a WOW moment, driving satisfaction, retention, and future business success. Be the driving force behind delivering world-class customer satisfaction.

Let’s embark on this journey together and unlock your true potential!

The Cadet Customer Satisfaction Course

Duration: 20 Hours
Content Type:
  • Interactive Content
  • Videos
  • Text
  • Assignments
  • Quizzes
Style:
  • Online, own time and
  • Practical work related
Assessment:
  • Quiz and
  • Assignment

The Cadet Customer Satisfaction Course

Outcomes:

By the end of this module, you will understand the importance of delivering WOW customer satisfaction throughout the entire customer journey. You will be equipped with practical strategies to engage customers, create positive experiences, and and build lasting loyalty. Let’s embark on this journey to sales excellence together.

Objectives:

  • Know and understand the theory behind delivering WOW customer service.
  • Know how to analyse your service and fixing where we fail or realise that we can improve.
  • Be able to improve your customer service by at least 20% in the medium term.

Learning Outcomes:

  • Understand the holistic approach to customer satisfaction beyond scores.
  • Identify and improve key touchpoints in the customer journey from initial contact to after-sales service.
  • Optimise digital and in-person interactions to create a seamless and engaging customer experience.
  • Deliver personalised and memorable showroom and test drive experiences.
  • Foster long-term customer loyalty through consistent communication and exceptional service.
  • Utilise customer feedback and predictive data to continuously enhance the customer experience.
  • Implement effective employee training programmes to ensure knowledgeable, empathetic, and efficient staff.

The Cadet Customer Satisfaction Course

Content Sections:

  • Understanding Your Own Performance
  • Lesson 1: Customer Journey
  • Lesson 2: Digital Touchpoint
  • Lesson 3: In-person Touchpoints
  • Lesson 4: Post-Purchase Touchpoints
  • Lesson 5: Continuous Improvement
  • Lesson 7: Personalisation and Efficiency
  • Lesson 8: Building Trust and Loyalty
  •  Wrapping Up

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