We train and place high performing Sales Executives!

Steering Your Career Growth
Unlock Your Sales Potential with The Cadet

Introduction to The Cadet Prospecting Course

"Keep your sales pipeline full by prospecting continuously. Always have more people to see than you have time to see them."

Brian Tracey

Dear Aspiring Sales Executive

Welcome to the start of an exciting new chapter in your career, whether you’re taking your first steps into the sales industry, entering the fast-paced world of automotive sales, or exploring new horizons, every move you make is filled with potential and growth.

Your journey begins with mastering the product. It’s not just about knowing the details—it’s about believing in what you sell and confidently sharing that belief with your customers.

The next challenge is finding those customers. While many struggle here, you won’t. Armed with determination, resilience, and the right tools, you’ll rise to the occasion. At The Cadet, we’re not just committed—we’re passionate about guiding you through this process.

Our Prospecting Skills course is designed to empower you, helping you unlock your full potential and transform you into a top-performing Sales Executive. Remember, success in sales is not a destination but a journey—one of passion, persistence, and constant learning. And we’re here to support you, every step of the way.

Let’s embark on this journey together and unlock your true potential!

The Cadet Prospecting Course

DURATION: 20 Hours

CONTENT TYPE:

Interactive Content
Videos
Text
Assignments
Quizzes

STYLE:

Online, own time and
Practical work related

ASSESSMENT:

Quiz and
Assignment

OUTCOMES:

Our short course is designed to transform your approach to finding and engaging potential customers. In today’s competitive market, mastering the art of prospecting is essential for sustaining growth and achieving sales excellence. This course is tailored to equip you with the critical skills and strategies needed to excel in sales.

By the end of this course, you will not only comprehend the importance of a continuous prospecting strategy but also possess the practical knowledge to execute it. You will leave with a toolkit of strategies and a mindset geared towards initiative-taking growth, ensuring that your sales pipeline remains healthy, and your business thrives.

OBJECTIVES:

Know and understand the theory of prospecting.
Know the prospect sources and how to find them.
Be able to apply at least five prospecting techniques.

LEARNING OUTCOMES:

Understand why prospecting is crucial for Sales Executives.
Understand how we as individuals have an impact on our own success.
Understand the difference between a suspect, prospect, or lead.
Utilise the impact of this understanding on closing ratios (the Science of Selling).
Define the three customer types.
Identify and apply prospecting methods.
Differentiate yourself and create a USP.
Use tools for effective prospecting.
Understand that what we sow, we will reap.
Understand different prospecting methods.
Identify and apply effective prospecting methods.
Understand what social media prospecting is.
Identify the best platforms for prospecting.
Learn how to build an effective social media strategy.
Understand the power of planning, preparing and being intentional and proactive in making outbound calls.
Use a well thought out script and have the ability to adapt as required.
Develop a well-considered plan using the 4-quadrant urgency and importance matrix.
Advanced sales funnel management.

CONTENT:

Lesson 1: Understanding Why Prospecting is Crucial for Sales Executives
Lesson 2: Understanding Your Own Performance
Lesson 3: Sales Suspects, Prospects, and Leads
Lesson 4: Prospecting – The Only Way Forward
Lesson 5: Sales Activity Management
Lesson 6: Prospecting Methods
Lesson 7: Social Media Prospecting
Lesson 8: Outbound Phone Calls
Wrapping Up

We train and place high performing Sales Executives!

Steering Your Career Growth
Unlock Your Sales Potential with The Cadet

Introduction to The Cadet Prospecting Course